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Research Output 2010 2019

2019

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Ordenes, F. V., Grewal, D., Ludwig, S., De Ruyter, K., Mahr, D. & Wetzels, M., Feb 2019, In : Journal of Consumer Research. 45, 5, p. 988-1012 25 p.

Research output: Contribution to journalArticleAcademicpeer-review

"Deal with it": How coping with e-service innovation affects the customer experience

Ciuchita, R., Mahr, D. & Odekerken-Schroder, G., Oct 2019, In : Journal of Business Research. 103, p. 130-141 12 p.

Research output: Contribution to journalArticleAcademicpeer-review

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Heller, J., Chylinski, M., de Ruyter, K., Mahr, D. & Keeling, D. I., Jun 2019, In : Journal of Retailing. 95, 2, p. 94-114 21 p.

Research output: Contribution to journalArticleAcademicpeer-review

Making SENSE of Customer Service Experiences: A Text Mining Review

Mahr, D., Stead, S. & Odekerken-Schröder, G., 2019, In : Journal of Services Marketing. 33, 1, p. 88-103 16 p.

Research output: Contribution to journalReview articleAcademicpeer-review

Seeing eye to eye: social augmented reality and shared decision making in the marketplace

Hilken, T., Keeling, D. I., de Ruyter, K., Mahr, D. & Chylinski, M., 30 Aug 2019, In : Journal of the Academy of Marketing Science.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

The value of social media for innovation: A capability perspective

Muninger, M-I., Hammedi, W. & Mahr, D., Feb 2019, In : Journal of Business Research. 95, p. 116-127 12 p.

Research output: Contribution to journalArticleAcademicpeer-review

Value of social robots in services: social cognition perspective

Caic, M., Mahr, D. & Odekerken-Schröder, G., 12 Aug 2019, In : Journal of Services Marketing. 33, 4, p. 463-478 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
2018

Experiments with Vizzy as a Coach for Elderly Exercise

Simao, H., Ribeiro, P., Moreno, P., Figueiredo, R., Duarte, N., Nunes, R., Bernardino, A., Caic, M., Mahr, D. & Odekerken-Schröder, G., 2018.

Research output: Contribution to conferencePaperAcademic

Making omnichannel an augmented reality: the current and future state of the art

Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D. & de Ruyter, K., 2018, In : Journal of Research in Interactive Marketing. 12, 4, p. 509-523 15 p.

Research output: Contribution to journalArticleAcademicpeer-review

Rise of the machines: Acceptance of social robotic services through network utility maximization

Caic, M., Mahr, D., Odekerken-Schröder, G. & Holmlid, S., 2018.

Research output: Contribution to conferenceAbstractAcademic

Robotic versus human coaches for active aging: A field study on customer service experience

Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G. & Bernardino, A., 2018.

Research output: Contribution to conferencePaperAcademic

Service robots: value co-creation and co-destruction in elderly care networks

Caic, M., Odekerken-Schroder, G. & Mahr, D., 2018, In : Journal of Service Management. 29, 2, p. 178-205 28 p.

Research output: Contribution to journalArticleAcademicpeer-review

The acceptance of blockchain technology in meat traceability and transparency

Sander, F., Semeijn, J. & Mahr, D., 2018, In : British Food Journal. 120, 9, p. 2066-2079 14 p.

Research output: Contribution to journalArticleAcademicpeer-review

The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management

Aguirre Lopez, E., Grewal, D., Mahr, D., de Ruyter, K. & Wetzels, M., Mar 2018, In : Journal of Marketing. 82, 2, p. 64-84 21 p.

Research output: Contribution to journalArticleAcademicpeer-review

The emotional review-reward effect: how do reviews increase impulsivity?

Motyka, S., Grewal, D., Aguirre, E., Mahr, D., de Ruyter, K. & Wetzels, M., Nov 2018, In : Journal of the Academy of Marketing Science. 46, 6, p. 1032-1051 20 p.

Research output: Contribution to journalReview articleAcademicpeer-review

The Social Role of the Digital Interface: How Social Robots Change Service Interactions

Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G. & Bernardino, A., 2018.

Research output: Contribution to conferencePaperAcademic

Understanding generalisability from network-conscious service design projects

Overkamp, T., Caic, M., Holmlid, S., Mahr, D. & Odekerken-Schröder, G., 2018, ServDes. Milan

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Value co-creation in online healthcare communities: The impact of patients' reference frames on cure and care

Van Oerle, S., Lievens, A. & Mahr, D., Sep 2018, In : Psychology & Marketing. 35, 9, p. 629-639 11 p.

Research output: Contribution to journalArticleAcademicpeer-review

2017

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D. & Keeling, D. I., Nov 2017, In : Journal of the Academy of Marketing Science. 45, 6, p. 884-905 22 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Moving Towards Network-Conscious Service Design: Leveraging network visualisations

Caic, M., Mahr, D., Odekerken-Schröder, G., Holmlid, S. & Beumers, R., 2017, In : Touchpoint; the journal of service design. 9, 1, p. 60-63

Research output: Contribution to journalArticleAcademicpeer-review

Programmed to Care: A Typology of Social Service Robots in Healthcare

Caic, M., Odekerken-Schröder, G. & Mahr, D., 2017.

Research output: Contribution to conferenceAbstractAcademic

Shifting the balance of power in healthcare through service design

Vink, J., Mahr, D. & Odekerken-Schröder, G., 2017, Service Design Impact Report - Health Sector. Mager, B. (ed.). Service Design Network

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Towards a multisensory customer experience: an investigation through sensory ethnography

Stead, S., Odekerken-Schröder, G. & Mahr, D., 2017, p. 74-74.

Research output: Contribution to conferenceAbstractAcademic

Towards a multi-sensory customer service experience

Stead, S., Odekerken-Schröder, G. & Mahr, D., 2017, p. 808-810.

Research output: Contribution to conferenceAbstractAcademic

Value networks in elderly care: Value co-creation and co-destruction practices

Caic, M., Odekerken-Schröder, G. & Mahr, D., 2017, p. 886-888.

Research output: Contribution to conferenceAbstractAcademic

2016

Coordinating online health communities for cognitive and affective value creation

Van Oerle, S., Mahr, D. & Lievens, A., 2016, In : Journal of Service Management. 27, 4, p. 481-506 26 p.

Research output: Contribution to journalArticleAcademicpeer-review

Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders

Kazadi, K., Lievens, A. & Mahr, D., Feb 2016, In : Journal of Business Research. 69, 2, p. 525-540 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

2015

Enhancing crowdsourcing success: the role of creative and deliberate problem-solving styles

Mahr, F. D., Rindfleisch, A. & Slotegraaf, R., 1 Jan 2015, In : Customer Needs and Solutions. 2, 3, p. 209-221

Research output: Contribution to journalArticleAcademicpeer-review

21 Citations (Scopus)

Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness

Aguirre Lopez, E., Mahr, F. D., Grewal, D., de Ruyter, J. C. & Wetzels, M. G. M., Mar 2015, In : Journal of Retailing. 91, 1, p. 34-49 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

2014
5 Citations (Scopus)

Take their word for it: The symbolic role of linguistic style matches in user communities

Ludwig, S., de Ruyter, J. C., Mahr, F. D., Wetzels, M. G. M., Brüggen, E. C. & de Ruyck, T., 1 Jan 2014, In : Mis Quarterly. 38, 4, p. 1201-1217

Research output: Contribution to journalArticleAcademicpeer-review

36 Citations (Scopus)

The value of customer cocreated knowledge during the innovation process

Mahr, F. D., Lievens, A. & Blazevic, V., May 2014, In : Journal of Product Innovation Management. 31, 3, p. 599-615 17 p.

Research output: Contribution to journalArticleAcademicpeer-review

2013

A service science approach for improving healthy food experiences

Mahr, F. D., Kalogeras, N. & Odekerken-Schröder, G. J., 1 Jan 2013, In : Journal of Service Management. 24, 4, p. 435-471 37 p.

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)

Uncovering collaborative value creation patterns and establishing corresponding customer roles

Moeller, S., Ciuchita, R. P. A., Mahr, F. D., Odekerken-Schröder, G. J. & Fassnacht, M., 1 Jan 2013, In : Journal of Service Research. 16, 4, p. 471-487

Research output: Contribution to journalArticleAcademicpeer-review

2012
4 Citations (Scopus)

Predicting the place of out-of-hours care - A market simulation based on discrete choice analysis

Philips, H., Mahr, F. D., Remmen, R., Weverbergh, M., Graeve, D. & van Royen, P., 1 Jan 2012, In : Health Policy. 106, 3, p. 284-290

Research output: Contribution to journalArticleAcademicpeer-review

72 Citations (Scopus)

Virtual lead user communities: Drivers of knowledge creation for innovation

Mahr, F. D. & Lievens, A., 1 Jan 2012, In : Research Policy. 41, 1, p. 167-177

Research output: Contribution to journalArticleAcademicpeer-review

2011

Experience: the most critical factor in choosing after-hours medical care

Philips, H., Mahr, F. D., Remmen, R., Weverbergh, M., Graeve, D. & van Royen, P., 1 Jan 2011, In : Quality & Safety in Health Care. 19, 6, p. X1-X8

Research output: Contribution to journalArticleAcademicpeer-review

2010

Creativity versus Deliberateness: The Routines of Successful External Problem Solvers

Slotegraaf, R., Mahr, F. D. & Rindfleisch, A., 1 Jan 2010, Conference 2010.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review