Social media use: A review of innovation management practices

M.I. Muninger*, D. Mahr, W. Hammedid

*Corresponding author for this work

Research output: Contribution to journalReview articleAcademicpeer-review

Original languageEnglish
Pages (from-to)140-156
Number of pages17
JournalJournal of Business Research
Volume143
DOIs
Publication statusPublished - 1 Apr 2022

Keywords

  • Social media
  • Innovation
  • Systematic review
  • Framework and research agenda
  • ONLINE BRAND COMMUNITIES
  • VALUE CO-CREATION
  • PRODUCT DEVELOPMENT
  • LEAD USERS
  • CUSTOMER INVOLVEMENT
  • DYNAMIC CAPABILITIES
  • ABSORPTIVE-CAPACITY
  • DIGITAL INNOVATION
  • NETWORK SITES
  • KNOWLEDGE

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