Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Jonas Heller*, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie I. Keeling

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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Original languageEnglish
Pages (from-to)219-234
Number of pages16
JournalJournal of Retailing
Volume95
Issue number4
DOIs
Publication statusPublished - Dec 2019

Keywords

  • Multi-sensory Augmented Reality
  • Active inference
  • Mental intangibility
  • decision comfort
  • Assessment orientation
  • PERCEIVED RISK
  • REGULATORY FIT
  • INTANGIBILITY
  • LOCOMOTION
  • SIZE
  • INFERENCE
  • SECURITY
  • PRIVACY
  • IMPACT

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