Projects per year
Projects
- 1 Active
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Service robots: rising or falling stars?
Odekerken - Schröder, G., Mahr, D., Mennens, K., Steins, M. & Caic, M.
1/09/15 → …
Project: Research
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Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence
Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D. & de Ruyter, K., 1 May 2022, In: Journal of Interactive Marketing. 57, 2, p. 356-375 20 p.Research output: Contribution to journal › Article › Academic › peer-review
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Customer comfort during service robot interactions
Becker, M., Mahr, D. & Odekerken-Schroder, G., 18 Jul 2022, (E-pub ahead of print) In: Service Business. 29 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, T., Keeling, D. I., Chylinski, M., Ruyter, K., Papez, M. G., Heller, J., Mahr, D. & Alimamy, S., Aug 2022, In: Psychology & Marketing. 39, 8, p. 1660-1671 12 p.Research output: Contribution to journal › Review article › peer-review
Open Access -
Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences
Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I. & Mahr, D., 2022, (E-pub ahead of print) In: Business Horizons.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
Habitual behaviour: design for automaticity during customer loyalty decisions
Mahr, D., Hilken, T. & Bressgott, T., 2022, (Accepted/In press) Handbook of Research on Customer Loyalty. Keeling, D. I., de Ruyter, K. & Cox, D. (eds.). Edward Elgar Publishing, p. 228-243Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic
Prizes
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2019 Literati Awards: Outstanding Paper
Hilken, Tim (Recipient), Heller, Jonas (Recipient), Chylinski, M. (Recipient), Keeling, D. I. (Recipient), Mahr, Dominik (Recipient) & de Ruyter, K. (Recipient), 2019
Prize: Prize (including medals and awards) › Academic
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Customer co-creation of knowledge during the innovation process
Mahr, Dominik (Recipient), 1 Jun 2011
Prize: Prize (including medals and awards) › Professional
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Robert Johnston Award Journal of Service Management
Odekerken - Schröder, Gaby (Recipient), Caic, M. (Recipient) & Mahr, Dominik (Recipient), 2019
Prize: Prize (including medals and awards) › Academic
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Review Writing
Dominik Mahr (Invited speaker)
17 Mar 2017Activity: Talk or presentation / Performance / Speeches › Talk or presentation - at conference › Academic
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Robotics and Service Design
Martina Caic (Invited speaker) & Dominik Mahr (Invited speaker)
2 Nov 2017Activity: Talk or presentation / Performance / Speeches › Talk or presentation - at conference › Professional
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Let's Talk About Service Workshop
Dominik Mahr (Participant / Attendee)
7 Dec 2017 → 8 Dec 2017Activity: Organizing, contributing or attending an event › Organizing or contributing to an event › Academic
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Cure and care related value creation in online health care communities The development and validation of a scale
Dominik Mahr (Speaker)
26 Jun 2014Activity: Talk or presentation / Performance / Speeches › Talk or presentation - at conference › Academic
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Innovation Beyond Firm Boundaries: The Routines of Successful External Problem Solvers
Dominik Mahr (Speaker)
10 Jun 2010Activity: Talk or presentation / Performance / Speeches › Talk or presentation - at conference › Academic