Research Output per year
Research Output
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
de Ruyter, K., Heller, J., Hilken, T., Chylinski, M., Keeling, D. I. & Mahr, D., 2020, In : Journal of Advertising. 49, 2, p. 109-124 16 p.Research output: Contribution to journal › Article › Academic › peer-review
Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality
Heller, J., Chylinski, M., de Ruyter, K., Keeling, D., Hilken, T. & Mahr, D., 23 Jun 2020, In : Journal of Service Research. 20 p., 1094670520933692.Research output: Contribution to journal › Article › Academic › peer-review
The playground effect: How augmented reality drives creative customer engagement
Jessen, A., Hilken, T., Chylinski, M., Mahr, D., Heller, J., Keeling, D. I. & de Ruyter, K., Aug 2020, In : Journal of Business Research. 116, p. 85-98 14 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D. & Keeling, D. I., Jun 2019, In : Journal of Retailing. 95, 2, p. 94-114 21 p.Research output: Contribution to journal › Article › Academic › peer-review
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D. & Keeling, D. I., Dec 2019, In : Journal of Retailing. 95, 4, p. 219-234 16 p.Research output: Contribution to journal › Article › Academic › peer-review
Prizes
2019 Literati Awards: Outstanding Paper
Hilken, Tim (Recipient), Heller, Jonas (Recipient), Mathew Chylinski (Recipient), Debbie I. Keeling (Recipient), Mahr, Dominik (Recipient) & de Ruyter, Ko (Recipient), 2019
Prize: Prize (including medals and awards) › Academic