Jonas Heller

Researcher, School of Business and Economics, Marketing & Supply Chain Management

https://orcid.org/0000-0002-3214-0724

Research activity per year

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10 Article
2 Paper
1 Conference article in proceeding
1 Doctoral Thesis

Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality
Heller, J., Chylinski, M., de Ruyter, K., Keeling, D., Hilken, T. & Mahr, D., Feb 2021, In: Journal of Service Research. 24, 1, p. 84-103 20 p., 1094670520933692.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
Augmented reality marketing: A technology-enabled approach to situated customer experience
Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D. & de Ruyter, K., Nov 2020, In: Australasian Marketing Journal. 28, 4, p. 374-384 11 p.
Research output: Contribution to journal › Article › Academic › peer-review
Reality re-imagined: How augmented reality redefines decision processes and consumer behavior in retailing
Heller, J., 5 Mar 2020, 200 p.
Research output: Thesis › Doctoral Thesis › External
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
de Ruyter, K., Heller, J., Hilken, T., Chylinski, M., Keeling, D. I. & Mahr, D., 2020, In: Journal of Advertising. 49, 2, p. 109-124 16 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
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57 Downloads (Pure)
The playground effect: How augmented reality drives creative customer engagement
Jessen, A., Hilken, T., Chylinski, M., Mahr, D., Heller, J., Keeling, D. I. & de Ruyter, K., Aug 2020, In: Journal of Business Research. 116, p. 85-98 14 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access

2019 Literati Awards: Outstanding Paper
Hilken, Tim (Recipient), Heller, Jonas (Recipient), Chylinski, M. (Recipient), Keeling, D. I. (Recipient), Mahr, Dominik (Recipient) & de Ruyter, Ko (Recipient), 2019
Prize: Prize (including medals and awards) › Academic
Dean's Award for Outstanding PhD Theses
Heller, Jonas (Recipient), 24 Aug 2020
Prize: Prize (including medals and awards) › Academic

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2 Peer review (publication)
1 Attending an event
1 Editorial activity; book

Journal of Service Research (Journal)
Jonas Heller (Peer reviewer / referee)
Jan 2020 → …
Activity: Publication peer-review and editorial work › Peer review (publication) › Academic
Psychology & Marketing (Journal)
Jonas Heller (Peer reviewer / referee)
Jun 2020 → …
Activity: Publication peer-review and editorial work › Peer review (publication) › Academic
Computers in Human Behavior (Journal)
Jonas Heller (Guest editor)
1 Sep 2020 → 1 Oct 2021
Activity: Publication peer-review and editorial work › Editorial activity; book › Academic
ANZMAC Conference 2016
Jonas Heller (Organiser)
5 Dec 2016
Activity: Organizing, contributing or attending an event › Attending an event › Academic