Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions

S. Stead*, R. Wetzels, M. Wetzels, G. Odekerken-Schroder, D. Mahr

*Corresponding author for this work

Research output: Contribution to journalReview articleAcademicpeer-review

Original languageEnglish
Article number10946705221079941
Number of pages20
JournalJournal of Service Research
DOIs
Publication statusE-pub ahead of print - 26 Mar 2022

Keywords

  • multisensory
  • customer experience
  • text mining
  • co-citation
  • systematic literature review
  • SENSORY ASPECTS
  • CHANNEL
  • SCENT
  • CUES
  • ATMOSPHERICS
  • EVOLUTION
  • RECEPTOR
  • CHOICES
  • MUSIC

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