@article{8783e34fe31b43718164c4fc26b8d62a,
title = "Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions",
keywords = "multisensory, customer experience, text mining, co-citation, systematic literature review, SENSORY ASPECTS, CHANNEL, SCENT, CUES, ATMOSPHERICS, EVOLUTION, RECEPTOR, CHOICES, MUSIC",
author = "S. Stead and R. Wetzels and M. Wetzels and G. Odekerken-Schroder and D. Mahr",
note = "data source:",
year = "2022",
month = mar,
day = "26",
doi = "10.1177/10946705221079941",
language = "English",
journal = "Journal of Service Research",
issn = "1094-6705",
publisher = "SAGE Publications Inc.",
}