Research output per year
Research output per year
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Habitual behaviour: design for automaticity during customer loyalty decisions
Mahr, D., Hilken, T. & Bressgott, T., 2022, (Accepted/In press) Handbook of Research on Customer Loyalty. Keeling, D. I., de Ruyter, K. & Cox, D. (eds.). Edward Elgar Publishing, p. 228-243Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic
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How artificiality and intelligence affect voice assistant evaluations
Guha, A., Bressgott, T., Grewal, D., Mahr, D., Wetzels, M. & Schweiger, E., 28 Jun 2022, (E-pub ahead of print) In: Journal of the Academy of Marketing Science. 24 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access4 Citations (Web of Science) -
How artificial intelligence will change the future of marketing
Davenport, T., Guha, A., Grewal, D. & Bressgott, T., Jan 2020, In: Journal of the Academy of Marketing Science. 48, 1, p. 24-42 19 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access311 Citations (Web of Science)
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Babson College
Timna Bressgott (Visiting researcher)
17 Sept 2018 → 19 Dec 2018Activity: External Collaboration / Teaching / Employment › External Collaborating in research projects › Academic
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ACR 2018 Dallas
Timna Bressgott (Participant / Attendee)
11 Oct 2018 → 14 Oct 2018Activity: Organizing, contributing or attending an event › Organizing or contributing to an event › Academic
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Design Thinking course
Timna Bressgott (Participant / Attendee)
21 Nov 2017 → 30 Nov 2017Activity: Organizing, contributing or attending an event › Organizing or contributing to an event › Academic
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Let's Talk About Service Workshop
Timna Bressgott (Participant / Attendee)
7 Dec 2017 → 8 Dec 2017Activity: Organizing, contributing or attending an event › Organizing or contributing to an event › Academic