Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality

Jonas Heller*, Mathew Chylinski, Ko de Ruyter, Debbie Keeling, Tim Hilken, Dominik Mahr

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Article number1094670520933692
Number of pages20
JournalJournal of Service Research
DOIs
Publication statusE-pub ahead of print - 23 Jun 2020

Keywords

  • technology-enabled engagement process
  • augmented reality
  • engagement behaviors
  • service tangibility
  • service automation
  • CONSUMER BRAND ENGAGEMENT
  • CUSTOMER ENGAGEMENT
  • SELF-SERVICE
  • FUNDAMENTAL PROPOSITIONS
  • SPATIAL PRESENCE
  • USER ENGAGEMENT
  • PERCEIVED VALUE
  • INTERACTIVITY
  • SATISFACTION
  • FRAMEWORK

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