Habitual behaviour: design for automaticity during customer loyalty decisions

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Handbook of Research on Customer Loyalty
Editors	Debbie I. Keeling, Ko de Ruyter, David Cox
Publisher	Edward Elgar Publishing
Chapter	18
Pages	228-243
ISBN (Print)	978 1 80037 162 0
Publication status	Accepted/In press - 2022

Cite this

@inbook{ff7941dcbb6840f2925843e41b0cc633,

title = "Habitual behaviour: design for automaticity during customer loyalty decisions",

author = "Dominik Mahr and Tim Hilken and Timna Bressgott",

note = "data source: no data was collected for this book chapter.",

year = "2022",

language = "English",

isbn = "978 1 80037 162 0",

pages = "228--243",

editor = "Keeling, {Debbie I.} and {de Ruyter}, Ko and David Cox",

booktitle = "Handbook of Research on Customer Loyalty",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}

TY - CHAP

T1 - Habitual behaviour: design for automaticity during customer loyalty decisions

AU - Mahr, Dominik

AU - Hilken, Tim

AU - Bressgott, Timna

N1 - data source: no data was collected for this book chapter.

PY - 2022

Y1 - 2022

M3 - Chapter

SN - 978 1 80037 162 0

SP - 228

EP - 243

BT - Handbook of Research on Customer Loyalty

A2 - Keeling, Debbie I.

A2 - de Ruyter, Ko

A2 - Cox, David

PB - Edward Elgar Publishing

ER -