Habitual behaviour: Design for automaticity during customer loyalty decisions

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationHandbook of Research on Customer Loyalty
EditorsDebbie I. Keeling, Ko de Ruyter, David Cox
PublisherEdward Elgar Publishing
Chapter18
Pages228-243
Number of pages16
ISBN (Electronic)9781800371637
ISBN (Print)9781800371620
DOIs
Publication statusPublished - 19 Jul 2022

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