Original language | English |
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Title of host publication | Handbook of Research on Customer Loyalty |
Editors | Debbie I. Keeling, Ko de Ruyter, David Cox |
Publisher | Edward Elgar Publishing |
Chapter | 18 |
Pages | 228-243 |
Number of pages | 16 |
ISBN (Electronic) | 9781800371637 |
ISBN (Print) | 9781800371620 |
DOIs | |
Publication status | Published - 19 Jul 2022 |
Habitual behaviour: Design for automaticity during customer loyalty decisions
Dominik Mahr, Tim Hilken, Timna Bressgott
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic