Habitual behaviour: design for automaticity during customer loyalty decisions

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationHandbook of Research on Customer Loyalty
EditorsDebbie I. Keeling, Ko de Ruyter, David Cox
PublisherEdward Elgar Publishing
ISBN (Print)978 1 80037 162 0
Publication statusAccepted/In press - 2022

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