Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

Lutz Lammerding, Tim Hilken*, Dominik Mahr, Jonas Heller

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic


Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology.
Original languageEnglish
Title of host publicationAugmented Reality and Virtual Reality
Subtitle of host publicationNew Trends in Immersive Technology
EditorsM. Claudia tom Dieck, Timothy H. Jung, Sandra M.C. Loureiro
PublisherSpringer, Cham
ISBN (Electronic)978-3-030-68086-2
ISBN (Print)978-3-030-68085-5
Publication statusPublished - 2021

Publication series

SeriesProgress in IS


  • Augmented reality
  • Privacy concerns
  • Privacy calculus
  • Scale development

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