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  1. 2004
  2. Published
  3. 2003
  4. Published
  5. Published
  6. Published
    Odekerken-Schröder, G. J., & Ouwersloot, J. (2003). Brand Communities: An Investigation of Plural Relationships. In Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Berlijn: Freie Universitat Berlin.
  7. Published
    Odekerken-Schröder, G. J., Wetzels, M. G. M., & Cramer, A. (2003). Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience. In Marketing Responsible and Relevant? Brussels: EMAC Brussels.
  8. Published
  9. Published
  10. Published
    Odekerken-Schröder, G. J., de Wulf, K., van Oppen, C. A. M. L., & de Canniere, M. (2003). Loyalty Monitor Onderzoek. In P. Kotler (Ed.), Principes van Marketing (pp. 419-420). Amsterdam: Pearson/Prentice Hall.
  11. Published
  12. Published
  13. Published
  14. Published
  15. 2002
  16. Published
    Martens, H., Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). A Comparison of the Antecedents of Employee and Customer Loyalty at a Belgian Bank. In Proceedings 39th Annual Meeting Eastern Academy of Management Yale, USA: Yale.
  17. Published
    Odekerken-Schröder, G. J., & Bloemer, J. M. M. (2002). Constraints and dedication as drivers for relationship commitment: an empirical study in a health-care context. (METEOR Research Memorandum; No. 056). Maastricht: METEOR, Maastricht University School of Business and Economics.
  18. Published
    Odekerken-Schröder, G. J., & Bloemer, J. M. M. (2002). Constraints and Dedication as Drivers for Relationship Commitment: An Empirical Study in Health-Care Context. In Proceedings 31st EMAC Conference Braga, Portugal: EMAC.
  19. Published
  20. Published
    de Wulf, K., d'Haene, I., Zegers, D., & Odekerken-Schröder, G. J. (2002). Do Satisfied Call Center Operators Deliver Better Customer Service? In Proceedings of the 11th AMA Frontiers in Services Conference (pp. 40-40). Maastricht, The Netherlands: Maastricht.
  21. Published
    de Wulf, K., Odekerken-Schröder, G. J., & van Kenhove, P. (2002). Investments In Consumer Relationships - A Critical Reassessment And Model Extension. (METEOR Research Memorandum; No. 077). Maastricht: METEOR, Maastricht University School of Business and Economics.
  22. Published
  23. Published
  24. Published
    de Wulf, K., d'Haene, I., Zegers, D., & Odekerken-Schröder, G. J. (2002). The Impact of Call Centre Operator Satisfaction on Perceived Service Quality. In Proceedings 31st EMAC Conference Braga, Portugal: EMAC.
  25. Published
    Bloemer, J. M. M., Odekerken-Schröder, G. J., & Kestens, L. (2002). The impact of need for social affiliation and consumer relationship proneness on behavioral intentions : an empirical study in a hairdresser's context. (METEOR Research Memorandum; No. 059). Maastricht: METEOR, Maastricht University School of Business and Economics.
  26. Published
    Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). The Influence of Store Image and Consumer Relationship Proneness on Store Loyalty. In Proceedings of the 11th AMA Frontiers in Services Conference (pp. 53-53). Maastricht, The Netherlands: Maastricht.
  27. Published
    Bloemer, J. M. M., Odekerken-Schröder, G. J., & Martens, H. (2002). The psychology behind commitment and loyalty : an empirical study in a bank setting. (METEOR Research Memorandum; No. 058). Maastricht: METEOR, Maastricht University School of Business and Economics.
  28. Published
    Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). The Psychology Behind Commitment and Loyalty: An Empirical Study in the Banking Industry. In Proceedings Research Symposium of EMAC and ANZMAC Perth, Australia: Maastricht.
  29. 2001
  30. Published
  31. Published
  32. Published
  33. Published
  34. Published
  35. Published
  36. Published
    van Oppen, C. A. M. L., Odekerken-Schröder, G. J., de Wulf, K., & de Canniere, M. (2001). What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach. In E. Breivik, AW. Falkenberg, & Gronhaug (Eds.), Research Conference Proceedings, Rethinking European Marketing NHH/EMAC.
  37. Published
    Odekerken-Schröder, G. J., & de Wulf, K. (2001). Winkeltrouw in de Kledingbranche: Een Empirische Vergelijking tussen Nederlandse en Belgische Consumenten. In Bronner (Ed.), Jaarboek 2001 MarktOnderzoekAssociatie: Ontwikkelingen in het Marktonderzoek (pp. 73-88). Haarlem: De Vrieseborch.
  38. 1995
  39. Published
    Schijns, J. M. C., & Odekerken-Schröder, G. J. (1995). Segment selection by relationship strength. (METEOR research memorandum; No. 038). Maastricht: METEOR, Maastricht University School of Business and Economics.
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