Driving users' behaviours and engagement in co-creating services

Anna-Sophie Oertzen*, Gaby Odekerken-Schroder, Birgit Mager

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)549-573
Number of pages25
JournalJournal of Services Marketing
Volume34
Issue number4
DOIs
Publication statusPublished - 15 Aug 2020

Keywords

  • Co-creation
  • Co-creation of services
  • Co-creation behaviours
  • Personality traits
  • Demographics
  • Engagement
  • PLS-SEM
  • Personas
  • Critical incident technique
  • Affinity mapping technique
  • Projective technique
  • CUSTOMER PARTICIPATION
  • SELF-SERVICE
  • SCALE DEVELOPMENT
  • BRAND VALUE
  • LEAD USERS
  • PERSONALITY
  • SATISFACTION
  • TECHNOLOGY
  • INNOVATION
  • FRAMEWORK

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