The Social Role of the Digital Interface: How Social Robots Change Service Interactions

Martina Caic, Joao Avelino, Dominik Mahr, Gaby Odekerken-Schröder, Alexandre Bernardino

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2018
EventInteractive Marketing Research Conference - Amsterdam, Netherlands
Duration: 23 Mar 201824 Mar 2018
https://www.marketingedge.org/academics/interactive-marketing-research-conference/program-at-a-glance

Conference

ConferenceInteractive Marketing Research Conference
CountryNetherlands
CityAmsterdam
Period23/03/1824/03/18
Internet address

Cite this

Caic, M., Avelino, J., Mahr, D., Odekerken-Schröder, G., & Bernardino, A. (2018). The Social Role of the Digital Interface: How Social Robots Change Service Interactions. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.