Gaby Odekerken - Schröder

Research output

Research output per year 1995 2002 2003 2017 2018 2020 2024

• 68 Article
• 12 Conference article in proceeding
• 10 Paper
• 8 Working paper
• 25 More
  • 7 Chapter
  • 7 Abstract
  • 7 (Systematic) Review article
  • 1 Inaugural speech
  • 1 Poster
  • 1 Conference Abstract/Poster in journal
  • 1 Digital or Visual Products

Research output per year

Research output per year

Search results

• A Comparison of the Antecedents of Employee and Customer Loyalty at a Belgian Bank

  Martens, H., Bloemer, J. M. M. & Odekerken-Schröder, G. J., 1 Jan 2002, Proceedings 39th Annual Meeting Eastern Academy of Management. Yale, USA: Yale

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• Brand Communities: An Investigation of Plural Relationships

  Odekerken-Schröder, G. J. & Ouwersloot, J., 1 Jan 2003, Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Berlijn: Freie Universitat Berlin

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• Constraints and Dedication as Drivers for Relationship Commitment: An Empirical Study in Health-Care Context

  Odekerken-Schröder, G. J. & Bloemer, J. M. M., 1 Jan 2002, Proceedings 31st EMAC Conference. Braga, Portugal: EMAC

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience

  Odekerken-Schröder, G. J., Wetzels, M. G. M. & Cramer, A., 1 Jan 2003, Marketing Responsible and Relevant?. Brussels: EMAC Brussels

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• Do Satisfied Call Center Operators Deliver Better Customer Service?

  de Wulf, K., d'Haene, I., Zegers, D. & Odekerken-Schröder, G. J., 1 Jan 2002, Proceedings of the 11th AMA Frontiers in Services Conference. Maastricht, The Netherlands: Maastricht, p. 40-40

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• Loyalty of Boundary Spanning Employees

  Odekerken-Schröder, G. J. & Bloemer, J. M. M., 1 Jan 2004, Proceedings of the 33rd EMAC Conference. Murcia: EMAC

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• The Impact of Call Centre Operator Satisfaction on Perceived Service Quality

  de Wulf, K., d'Haene, I., Zegers, D. & Odekerken-Schröder, G. J., 1 Jan 2002, Proceedings 31st EMAC Conference. Braga, Portugal: EMAC

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• The Impact of Information and Communication Technology on Buyer-Seller Relationships in an E-Tailing Context

  Wetzels, M. G. M., Lindgreen, A., van Veghel, R. & Odekerken-Schröder, G. J., 1 Jan 2004, Proceedings 33rd EMAC Conference. Murcia

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• The Influence of Store Image and Consumer Relationship Proneness on Store Loyalty

  Bloemer, J. M. M. & Odekerken-Schröder, G. J., 1 Jan 2002, Proceedings of the 11th AMA Frontiers in Services Conference. Maastricht, The Netherlands: Maastricht, p. 53-53

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• The Psychology Behind Commitment and Loyalty: An Empirical Study in the Banking Industry

  Bloemer, J. M. M. & Odekerken-Schröder, G. J., 1 Jan 2002, Proceedings Research Symposium of EMAC and ANZMAC. Perth, Australia: Maastricht

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

• Understanding generalisability from network-conscious service design projects

  Overkamp, T., Caic, M., Holmlid, S., Mahr, D. & Odekerken-Schröder, G., 2018, ServDes. Milan

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

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• What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach

  van Oppen, C. A. M. L., Odekerken-Schröder, G. J., de Wulf, K. & de Canniere, M., 1 Jan 2001, Research Conference Proceedings, Rethinking European Marketing. Breivik, E., Falkenberg, AW. & Gronhaug (eds.). NHH/EMAC

  Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review