Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience

G.J. Odekerken-Schröder, M.G.M. Wetzels, A. Cramer

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing Responsible and Relevant?
Place of PublicationBrussels
PublisherEMAC Brussels
Publication statusPublished - 1 Jan 2003
Event32rd EMAC Conference -
Duration: 20 May 200323 May 2003


Conference32rd EMAC Conference

Cite this