Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing Responsible and Relevant?
Place of PublicationBrussels
PublisherEMAC Brussels
Publication statusPublished - 1 Jan 2003
Event32rd EMAC Conference -
Duration: 20 May 200323 May 2003

Conference

Conference32rd EMAC Conference
Period20/05/0323/05/03

Cite this

Odekerken-Schröder, G. J., Wetzels, M. G. M., & Cramer, A. (2003). Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience. In Marketing Responsible and Relevant? EMAC Brussels.