What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach

C.A.M.L. van Oppen, G.J. Odekerken-Schröder, K. de Wulf, M. de Canniere

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationResearch Conference Proceedings, Rethinking European Marketing
EditorsE Breivik, AW Falkenberg, Gronhaug
Publication statusPublished - 1 Jan 2001
Eventconference; 2001-01-01; 2001-01-01 -
Duration: 1 Jan 20011 Jan 2001


Conferenceconference; 2001-01-01; 2001-01-01

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