What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach

C.A.M.L. van Oppen, G.J. Odekerken-Schröder, K. de Wulf, M. de Canniere

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationResearch Conference Proceedings, Rethinking European Marketing
EditorsE Breivik, AW Falkenberg, Gronhaug
PublisherNHH/EMAC
Publication statusPublished - 1 Jan 2001
Eventconference; 2001-01-01; 2001-01-01 -
Duration: 1 Jan 20011 Jan 2001

Conference

Conferenceconference; 2001-01-01; 2001-01-01
Period1/01/011/01/01

Cite this

van Oppen, C. A. M. L., Odekerken-Schröder, G. J., de Wulf, K., & de Canniere, M. (2001). What Drives Consumer Participation to Loyalty Programs: A Conjoint Analytical Approach. In E. Breivik, AW. Falkenberg, & Gronhaug (Eds.), Research Conference Proceedings, Rethinking European Marketing NHH/EMAC.