Brand Communities: An Investigation of Plural Relationships

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationRelationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution
Place of PublicationBerlijn
PublisherFreie Universitat Berlin
Publication statusPublished - 1 Jan 2003
Eventconference; 2003-06-22; 2003-06-25 -
Duration: 22 Jun 200325 Jun 2003

Conference

Conferenceconference; 2003-06-22; 2003-06-25
Period22/06/0325/06/03

Cite this

Odekerken-Schröder, G. J., & Ouwersloot, J. (2003). Brand Communities: An Investigation of Plural Relationships. In Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Freie Universitat Berlin.