Brand Communities: An Investigation of Plural Relationships

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationRelationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution
Place of PublicationBerlijn
PublisherFreie Universitat Berlin
Publication statusPublished - 1 Jan 2003
Eventconference; 2003-06-22; 2003-06-25 -
Duration: 22 Jun 200325 Jun 2003

Conference

Conferenceconference; 2003-06-22; 2003-06-25
Period22/06/0325/06/03

Cite this

Odekerken-Schröder, G. J., & Ouwersloot, J. (2003). Brand Communities: An Investigation of Plural Relationships. In Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Berlijn: Freie Universitat Berlin.
Odekerken-Schröder, G.J. ; Ouwersloot, J. / Brand Communities: An Investigation of Plural Relationships. Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Berlijn : Freie Universitat Berlin, 2003.
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title = "Brand Communities: An Investigation of Plural Relationships",
author = "G.J. Odekerken-Schr{\"o}der and J. Ouwersloot",
note = "Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Freie Universitat Berlin Berlijn",
year = "2003",
month = "1",
day = "1",
language = "English",
booktitle = "Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution",
publisher = "Freie Universitat Berlin",

}

Odekerken-Schröder, GJ & Ouwersloot, J 2003, Brand Communities: An Investigation of Plural Relationships. in Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Freie Universitat Berlin, Berlijn, conference; 2003-06-22; 2003-06-25, 22/06/03.

Brand Communities: An Investigation of Plural Relationships. / Odekerken-Schröder, G.J.; Ouwersloot, J.

Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Berlijn : Freie Universitat Berlin, 2003.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

TY - GEN

T1 - Brand Communities: An Investigation of Plural Relationships

AU - Odekerken-Schröder, G.J.

AU - Ouwersloot, J.

N1 - Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution Freie Universitat Berlin Berlijn

PY - 2003/1/1

Y1 - 2003/1/1

M3 - Conference article in proceeding

BT - Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution

PB - Freie Universitat Berlin

CY - Berlijn

ER -

Odekerken-Schröder GJ, Ouwersloot J. Brand Communities: An Investigation of Plural Relationships. In Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Berlijn: Freie Universitat Berlin. 2003