The Psychology Behind Commitment and Loyalty: An Empirical Study in the Banking Industry

J.M.M. Bloemer, G.J. Odekerken-Schröder

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings Research Symposium of EMAC and ANZMAC
Place of PublicationPerth, Australia
PublisherMaastricht
Publication statusPublished - 1 Jan 2002
Eventconference; 2002-12-16; 2002-12-17 -
Duration: 16 Dec 200217 Dec 2002

Conference

Conferenceconference; 2002-12-16; 2002-12-17
Period16/12/0217/12/02

Cite this

Bloemer, J. M. M., & Odekerken-Schröder, G. J. (2002). The Psychology Behind Commitment and Loyalty: An Empirical Study in the Banking Industry. In Proceedings Research Symposium of EMAC and ANZMAC Maastricht.