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Research Output

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Lobschat, L., Holtrop, N., Bruce, N. & Rao, R. C., 4 Feb 2020, SSRN, 53 p.

Research output: Working paperOther research output

Competitive Reactions to Personal Selling: The Difference between Strategic and Tactical Actions

Holtrop, N., Wieringa, J. E., Gijsenberg, M. J. & Stern, P., 2016, (SOM Research Reports; No. 16004-MARK).

Research output: Working paperProfessional

Open Access

Leveraging Data Rich Environments Using Marketing Analytics

Holtrop, N., 2017, Rijksuniversiteit Groningen. 161 p.

Research output: ThesisDoctoral ThesisExternal

No Future Without the Past? Predicting Churn in the Face of Customer Privacy

Holtrop, N., Wieringa, J. E., Gijsenberg, M. J. & Verhoef, P. C., Mar 2017, In : International Journal of Research in Marketing. 34, 1, p. 154-172 19 p.

Research output: Contribution to journalArticleAcademicpeer-review

Optimal policy design for the sugar tax

Geyskens, K., Grigoriev, A., Holtrop, N. & Nedelko, A., 16 Oct 2018, econ.TH ed. Cornell University Library, US: arXiv.org at Cornell University Library. 17 p.

Research output: Book/ReportReportAcademic

Open Access

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 19 Sep 2019, SSRN.

Research output: Working paperOther research output

Timing Customer Reactivation Interventions

Holtrop, N. & Wieringa, J. E., 9 Jul 2019, SSRN.

Research output: Working paperOther research output