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Research Output

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 19 Sep 2019, SSRN.

Research output: Working paperOther research output

Timing Customer Reactivation Interventions

Holtrop, N. & Wieringa, J. E., 9 Jul 2019, SSRN.

Research output: Working paperOther research output

Optimal policy design for the sugar tax

Geyskens, K., Grigoriev, A., Holtrop, N. & Nedelko, A., 16 Oct 2018, Cornell University Library, US: arXiv.org at Cornell University Library. 17 p. (econ.TH).

Research output: Book/ReportReportAcademic

Open Access

Leveraging Data Rich Environments Using Marketing Analytics

Holtrop, N., 2017, Rijksuniversiteit Groningen. 161 p.

Research output: ThesisDoctoral ThesisExternal

Prizes

EMAC/Sheth Award

Niels Holtrop (Recipient), 30 May 2018

Prize: Prize (including medals and awards)Academic

Activities

  • 3 Organizing or contributing to an event

Marketing Science Conference

Niels Holtrop (Participant / Attendee)
20 Jun 201922 Jun 2019

Activity: Organizing, contributing or attending an eventOrganizing or contributing to an eventAcademic

Marketing Dynamics Conference

Niels Holtrop (Participant / Attendee)
5 Jun 20198 Jun 2019

Activity: Organizing, contributing or attending an eventOrganizing or contributing to an eventAcademic

WCAI/Analect Symposium

Niels Holtrop (Participant / Attendee)
24 Jun 2016

Activity: Organizing, contributing or attending an eventOrganizing or contributing to an eventAcademic

Press / Media

Privacy and marketing opportunities can be balanced

Niels Holtrop

19/04/17

1 Media contribution

Press/Media: Public EngagementPopular

Privacy en klantdata – water en vuur? Niet per se

Niels Holtrop

7/04/17

1 Media contribution

Press/Media: Public EngagementPopular

Interview data privacy & marketing

Niels Holtrop

5/04/17

1 Media contribution

Press/Media: Public EngagementPopular