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Research Output

Surprise labels increase indulgent food portion size choice

Schumacher, A., Goukens, C. & Geyskens, K., Jul 2020, In : Food Quality and Preference. 83, 6 p., 103919.

Research output: Contribution to journalArticleAcademicpeer-review

Facing a trend of brand logo simplicity: The impact of brand logo design on consumption

Bossel, V., Geyskens, K. & Goukens, C., Jan 2019, In : Food Quality and Preference. 71, p. 129-135 7 p., 71.

Research output: Contribution to journalArticleAcademicpeer-review

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 19 Sep 2019, SSRN.

Research output: Working paperOther research output

Optimal policy design for the sugar tax

Geyskens, K., Grigoriev, A., Holtrop, N. & Nedelko, A., 16 Oct 2018, econ.TH ed. Cornell University Library, US: arXiv.org at Cornell University Library. 17 p.

Research output: Book/ReportReportAcademic

Open Access