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Research Output


No Future Without the Past? Predicting Churn in the Face of Customer Privacy

Holtrop, N., Wieringa, J. E., Gijsenberg, M. J. & Verhoef, P. C., Mar 2017, In : International Journal of Research in Marketing. 34, 1, p. 154-172 19 p.

Research output: Contribution to journalArticleAcademicpeer-review