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Research Output

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Working paper
2019

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 19 Sep 2019, SSRN.

Research output: Working paperOther research output

Timing Customer Reactivation Interventions

Holtrop, N. & Wieringa, J. E., 9 Jul 2019, SSRN.

Research output: Working paperOther research output

2016

Competitive Reactions to Personal Selling: The Difference between Strategic and Tactical Actions

Holtrop, N., Wieringa, J. E., Gijsenberg, M. J. & Stern, P., 2016, (SOM Research Reports; No. 16004-MARK).

Research output: Working paperProfessional

Open Access