20062019

Research output per year

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Research Output

  • 11 Article
  • 1 Conference article in proceeding
  • 1 Abstract

Managing Contractual and Non-Contractual Donors: The Role of Marketing Communication and Publicity in a Charity Context

Le, N., Foubert, B., Briers, B. & Cleeren, K., 29 May 2019, Proceedings of the 48th EMAC Conference, Hamburg.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

The role of specialized hospital units in infection and mortality risk reduction among patients with hematological cancers

Carmen, R., Yom-Tov, G. B., Van Nieuwenhuyse, I., Foubert, B. & Ofran, Y., 20 Mar 2019, In : PLOS ONE. 14, 3, 17 p., 0211694.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

What Is the Right Delivery Option for You? Consumer preferences for delivery attributes in online retailing

Nguyen, D., de Leeuw, S., Dullaert, W. & Foubert, B., Dec 2019, In : Journal of Business Logistics. 40, 4, p. 299-321 23 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Foubert, B., Breugelmans, E., Gedenk, K. & Rolef, C., Mar 2018, In : Journal of Retailing. 94, 1, p. 5-20 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior

Le, N. Q., Foubert, B., Briers, B. & Cleeren, K., 2017.

Research output: Contribution to conferenceAbstractAcademic

Activities

Using Webtraffic Data to Optimize Radio and TV Advertising Spending: A Business Case

Bram Foubert (Invited speaker)

18 Apr 2019

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Marketing Modeling

Bram Foubert (Invited speaker)

15 Apr 201917 Apr 2019

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

International Journal of Research in Marketing (Journal)

Bram Foubert (Editorial board member)

1 Jan 20191 Dec 2019

Activity: Publication peer-review and editorial workEditorial activity; journalAcademic

Hubei University of Economics

Bram Foubert (Visiting researcher)

12 Apr 201921 Apr 2019

Activity: Visiting an external institutionAcademic

Marketing Modeling for Researchers and Practitioners

Bram Foubert (Invited speaker)

19 Apr 2019

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic