The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior

Nath Quang Le, Bram Foubert, Barbara Briers, Kathleen Cleeren

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - 2017
EventMarketing Science Conference - UCS, Los Angeles, United States
Duration: 7 Jun 201710 Jun 2017


ConferenceMarketing Science Conference
Country/TerritoryUnited States
CityLos Angeles

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