Managing Contractual and Non-Contractual Donors: The Role of Marketing Communication and Publicity in a Charity Context

Nhat Le, Bram Foubert, Barbara Briers, Kathleen Cleeren

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 48th EMAC Conference, Hamburg
Publication statusPublished - 29 May 2019

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