Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Bram Foubert, Els Breugelmans, Karen Gedenk, Charlotte Rolef

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)5-20
Number of pages16
JournalJournal of Retailing
Volume94
Issue number1
DOIs
Publication statusPublished - Mar 2018

Keywords

  • Sales promotion
  • Premiums
  • Price cuts
  • Retailing
  • Purchase decisions

Cite this