Original language | English |
---|---|
Pages (from-to) | 5-20 |
Number of pages | 16 |
Journal | Journal of Retailing |
Volume | 94 |
Issue number | 1 |
DOIs | |
Publication status | Published - Mar 2018 |
Keywords
- Sales promotion
- Premiums
- Price cuts
- Retailing
- Purchase decisions
Bram Foubert*, Els Breugelmans, Karen Gedenk, Charlotte Rolef
Research output: Contribution to journal › Article › Academic › peer-review
Original language | English |
---|---|
Pages (from-to) | 5-20 |
Number of pages | 16 |
Journal | Journal of Retailing |
Volume | 94 |
Issue number | 1 |
DOIs | |
Publication status | Published - Mar 2018 |