Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Bram Foubert*, Els Breugelmans, Karen Gedenk, Charlotte Rolef

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

12 Citations (Web of Science)
Original languageEnglish
Pages (from-to)5-20
Number of pages16
JournalJournal of Retailing
Issue number1
Publication statusPublished - Mar 2018


  • Sales promotion
  • Premiums
  • Price cuts
  • Retailing
  • Purchase decisions

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