Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Bram Foubert; Els Breugelmans; Karen Gedenk; Charlotte Rolef

doi:10.1016/j.jretai.2017.11.001

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Bram Foubert^*, Els Breugelmans, Karen Gedenk, Charlotte Rolef

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	5-20
Number of pages	16
Journal	Journal of Retailing
Volume	94
Issue number	1
DOIs	https://doi.org/10.1016/j.jretai.2017.11.001
Publication status	Published - Mar 2018

Keywords

Sales promotion
Premiums
Price cuts
Retailing
Purchase decisions

Access to Document

10.1016/j.jretai.2017.11.001

Cite this

@article{23246b4223c141449659e2b143c6184a,

title = "Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts",

keywords = "Sales promotion, Premiums, Price cuts, Retailing, Purchase decisions",

author = "Bram Foubert and Els Breugelmans and Karen Gedenk and Charlotte Rolef",

note = "data source: large-scale online shopping experiment with around 2000 participants",

year = "2018",

month = mar,

doi = "10.1016/j.jretai.2017.11.001",

language = "English",

volume = "94",

pages = "5--20",

journal = "Journal of Retailing",

issn = "0022-4359",

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AU - Foubert, Bram

AU - Breugelmans, Els

AU - Gedenk, Karen

AU - Rolef, Charlotte

N1 - data source: large-scale online shopping experiment with around 2000 participants

PY - 2018/3

Y1 - 2018/3

KW - Sales promotion

KW - Premiums

KW - Price cuts

KW - Retailing

KW - Purchase decisions

U2 - 10.1016/j.jretai.2017.11.001

DO - 10.1016/j.jretai.2017.11.001

M3 - Article

VL - 94

SP - 5

EP - 20

JO - Journal of Retailing

JF - Journal of Retailing

SN - 0022-4359

IS - 1

ER -