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Research Output 2006 2019

2019

The role of specialized hospital units in infection and mortality risk reduction among patients with hematological cancers

Carmen, R., Yom-Tov, G. B., Van Nieuwenhuyse, I., Foubert, B. & Ofran, Y., 20 Mar 2019, In : PLOS ONE. 14, 3, 17 p., 0211694.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

What Is the Right Delivery Option for You? Consumer preferences for delivery attributes in online retailing

Nguyen, D., de Leeuw, S., Dullaert, W. & Foubert, B., Dec 2019, In : Journal of Business Logistics. 40, 4, p. 299-321 23 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
2018

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Foubert, B., Breugelmans, E., Gedenk, K. & Rolef, C., Mar 2018, In : Journal of Retailing. 94, 1, p. 5-20 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

2017

The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior

Le, N. Q., Foubert, B., Briers, B. & Cleeren, K., 2017.

Research output: Contribution to conferenceAbstractAcademic

2016
616 Downloads (Pure)

Try It, You'll Like It-Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption

Foubert, B. & Gijsbrechts, E., 2016, In : Marketing Science. 35, 5, p. 810-826 17 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
2015
3 Citations (Scopus)

The challenge of retaining customers acquired with free trials

Foubert, B. P. J., Datta, H. & van Heerde, H. J., Apr 2015, In : Journal of Marketing Research. 52, 2, p. 217-234 18 p.

Research output: Contribution to journalArticleAcademicpeer-review

2011
23 Citations (Scopus)

Extreme makeover: short- and long-term effects of a remodeled servicescape

Brüggen, E. C., Foubert, B. P. J. & Gremler, D., Sep 2011, In : Journal of Marketing. 75, 5, p. 71-87 17 p.

Research output: Contribution to journalArticleAcademicpeer-review

2010
5 Citations (Scopus)

Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions

Foubert, B. P. J. & Gijsbrechts, E., 1 May 2010, In : European Journal of Operational Research. 202, 3, p. 880-892 13 p.

Research output: Contribution to journalArticleAcademicpeer-review

2007
4 Citations (Scopus)

Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences

Miller, C., Foubert, B. P. J., Reardon, J. & Vida, I., 1 Jan 2007, In : International Journal of Market Research. 49, 4, p. 515-533

Research output: Contribution to journalArticleAcademic

18 Citations (Scopus)

Shopper Response to Bundle Promotions for Packaged Goods

Foubert, B. P. J. & Gijsbrechts, E., 1 Jan 2007, In : Journal of Marketing Research. 44, 4, p. 647-662

Research output: Contribution to journalArticleAcademicpeer-review

2006
21 Citations (Scopus)

Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures

Reardon, J., Miller, B., Foubert, B. P. J., Vida, I. & Rybina, L., 1 Jan 2006, In : Journal of International Marketing. 14, 3, p. 115-138

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)

Decision Support Systems for Major Accident Prevention in the Chemical Process Industry: A Developers' Survey

Reniers, G., Ale, B. J. M., Dullaert, W. & Foubert, B. P. J., 1 Jan 2006, In : Journal of Loss Prevention in the Process Industries. 19, 6, p. 604-620

Research output: Contribution to journalArticleAcademicpeer-review