@inbook{4276d1bc68f64cfd8be67b916e61bba3,
title = "Too Real for Comfort: Measuring Consumers{\textquoteright} Augmented Reality Information Privacy Concerns",
abstract = "Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology.",
keywords = "Augmented reality, Privacy concerns, Privacy calculus, Scale development",
author = "Lutz Lammerding and Tim Hilken and Dominik Mahr and Jonas Heller",
note = "data source: experimental/survey data collected at Maastricht University and via social media",
year = "2021",
doi = "10.1007/978-3-030-68086-2_8",
language = "English",
isbn = "978-3-030-68085-5",
series = "Progress in IS",
publisher = "Springer, Cham",
pages = "95--108",
editor = "{tom Dieck}, {M. Claudia} and Jung, {Timothy H.} and Loureiro, {Sandra M.C.}",
booktitle = "Augmented Reality and Virtual Reality",
address = "Switzerland",
}