Personal profile

Research interests

  • Digital Advertising, Communication Effects in Omnichannel Environments
  • Corporate Digital Responsibility and Customer Privacy Concerns
  • Consumers’ Journey Analysis and Attribution Modeling
  • User-Generated Content/ Social Media (Marketing)
  • Econometric Methods/ Hierarchical Bayesian Estimation

Education/Academic qualification

PhD, University of Cologne

Oct 2007Apr 2013

Award Date: 22 Apr 2013

External positions

Assistant Professor, University of Münster

Apr 2019Oct 2020

Assistant Professor, University of Groningen

Jul 2013Apr 2019

Research Assistant, University of Cologne

Oct 2007Sept 2012


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Collaborations and top research areas from the last five years

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