Photo of Lara Lobschat
20102021

Research output per year

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Personal profile

Research interests

  • Digital Advertising, Communication Effects in Omnichannel Environments
  • Corporate Digital Responsibility and Customer Privacy Concerns
  • Consumers’ Journey Analysis and Attribution Modeling
  • User-Generated Content/ Social Media (Marketing)
  • Econometric Methods/ Hierarchical Bayesian Estimation

Education/Academic qualification

University of Cologne

Oct 2007Apr 2013

Award Date: 22 Apr 2013

External positions

Assistant Professor, University of Münster

Apr 2019Oct 2020

Assistant Professor, University of Groningen

Jul 2013Apr 2019

Research Assistant, University of Cologne

Oct 2007Sep 2012

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
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