Research output per year
Research output per year
Personal profile
Research interests
- Digital Advertising, Communication Effects in Omnichannel Environments
- Corporate Digital Responsibility and Customer Privacy Concerns
- Consumers’ Journey Analysis and Attribution Modeling
- User-Generated Content/ Social Media (Marketing)
- Econometric Methods/ Hierarchical Bayesian Estimation
Education/Academic qualification
PhD, University of Cologne
Oct 2007 → Apr 2013
Award Date: 22 Apr 2013
External positions
Assistant Professor, University of Münster
Apr 2019 → Oct 2020
Assistant Professor, University of Groningen
Jul 2013 → Apr 2019
Research Assistant, University of Cologne
Oct 2007 → Sept 2012
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements.
LOBSCHAT, LARA., OSINGA, ERNST. C. & REINARTZ, WERNER. J., 1 Dec 2017, In: Journal of Marketing Research. 54, 6, p. 901-913 13 p.Research output: Contribution to journal › Article › Academic › peer-review
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The effect of review images on review helpfulness: A contingency approach
Kübler, R. V., Lobschat, L., Welke, L. & van der Meij, H., Mar 2024, In: Journal of Retailing. 100, 1, p. 5-23 19 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
Corporate Digital Responsibility
Lobschat, L., Müller, B., Eggers, F., Brandimarte, L., Diefenbach, S., Kroschke, M. & Wirtz, J., Jan 2021, In: Journal of Business Research. 122, p. 875-888 14 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
Lesscher, L., Lobschat, L. & Verhoef, P. C., Sept 2021, In: International Journal of Research in Marketing. 38, 3, p. 678-697 20 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access -
The Effect of Permanent Product Discounts and Order Coupons on Purchase Incidence, Purchase Quantity, and Spending
Liu, H., Lobschat, L., Verhoef, P. C. & Zhao, H., Sept 2021, In: Journal of Retailing. 97, 3, p. 377-393 17 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile130 Downloads (Pure)
Prizes
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MOA Insight Scientist of the Year 2018
Lobschat, Lara (Recipient), 2018
Prize: Prize (including medals and awards) › Academic
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Förderpreis der Horizont Stiftung
Lobschat, Lara (Recipient), 2015
Prize: Prize (including medals and awards) › Academic
Press/Media
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Do Offline and Online Marketing Go Hand in Hand?
Lara Lobschat, Lisan Lesscher & Peter Verhoef
23/10/20
1 Media contribution
Press/Media: Expert Comment › Popular
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Artikel im Journal of Business Research „Corporate Digital Responsibility“
Lara Lobschat, Benjamin Mueller, Felix Eggers, Laura Brandimarte, Sarah Diefenbach, Mirja Kroschke & Jochen Wirtz
15/04/20
1 item of Media coverage
Press/Media: Research › Popular
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CDR in der Wissenschaft: Drei ForscherInnen geben Auskunft
Lara Lobschat, Dirk Heckmann & Lisa M. Herzog
3/04/20
1 Media contribution
Press/Media: Expert Comment › Popular