Corporate Digital Responsibility

Lara Lobschat*, Benjamin Müller, Felix Eggers, Laura Brandimarte, Sarah Diefenbach, Mirja Kroschke, Jochen Wirtz

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

50 Citations (Web of Science)

Abstract

We propose that digital technologies and related data become increasingly prevalent and that, consequently, ethical concerns arise. Looking at four principal stakeholders, we propose corporate digital responsibility (CDR) as a novel concept. We define CDR as the set of shared values and norms guiding an organization's operations with respect to four main processes related to digital technology and data. These processes are the creation of technology and data capture, operation and decision making, inspection and impact assessment, and refinement of technology and data. We expand our discussion by highlighting how to managerially effectuate CDR compliant behavior based on an organizational culture perspective. Our conceptualization unlocks future research opportunities, especially regarding pertinent antecedents and consequences. Managerially, we shed first light on how an organization's shared values and norms regarding CDR can get translated into actionable guidelines for users. This provides grounds for future discussions related to CDR readiness, implementation, and success.
Original languageEnglish
Pages (from-to)875-888
Number of pages14
JournalJournal of Business Research
Volume122
Early online date28 Nov 2019
DOIs
Publication statusPublished - Jan 2021

Keywords

  • Big data
  • CONSUMER PRIVACY
  • Corporate Digital Responsibility
  • Corporate digital responsibility (CDR)
  • Data
  • Digital technologies
  • ETHICS
  • Ethics
  • INFORMATION PRIVACY
  • INTERNET
  • MANAGEMENT
  • MEDIATING ROLE
  • ORGANIZATIONAL CULTURE
  • Organizational culture
  • Privacy
  • SOCIAL-RESPONSIBILITY
  • TECHNOLOGY
  • TRUST
  • digital technologies
  • organizational culture
  • ROBOTS

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