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Research Output

2019

Facing a trend of brand logo simplicity: The impact of brand logo design on consumption

Bossel, V., Geyskens, K. & Goukens, C., Jan 2019, In : Food Quality and Preference. 71, p. 129-135 7 p., 71.

Research output: Contribution to journalArticleAcademicpeer-review

The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics

Holtrop, N., Cleeren, K., Geyskens, K. & Verhoef, P., 19 Sep 2019, SSRN.

Research output: Working paperOther research output

2018

Optimal policy design for the sugar tax

Geyskens, K., Grigoriev, A., Holtrop, N. & Nedelko, A., 16 Oct 2018, Cornell University Library, US: arXiv.org at Cornell University Library. 17 p. (econ.TH).

Research output: Book/ReportReportAcademic

Open Access
2017

Surprise Me! How Uncertainty Labels Affect Product Consumption

Schumacher, A., Goukens, C., Geyskens, K. & Reimann, M., 2017.

Research output: Contribution to conferencePosterAcademic

“Surprise Me”! How uncertainty labels affect product consumption

Schumacher, A., Goukens, C., Geyskens, K. & Reimann, M., 2017.

Research output: Contribution to conferencePosterAcademic

2016

Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories

Cleeren, K., Geyskens, K., Verhoef, P. & Pennings, J., Dec 2016, In : International Journal of Research in Marketing. 33, 4, p. 896-906 11 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
2 Citations (Scopus)
263 Downloads (Pure)
2013

Changing the default. How to promote healthier food choices

Giesen, J. C. A. H., Geyskens, K., Goukens, C. & Havermans, R. C., 1 Jan 2013, p. 475-475.

Research output: Contribution to conferenceAbstractAcademic

2012

Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies

Klesse, A. K., Goukens, C., Geyskens, K. & de Ruyter, J. C., Dec 2012, In : International Journal of Research in Marketing. 29, 4, p. 355-362 8 p.

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)

The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthy indulgences

Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S. & Lemmink, J. G. A. M., Dec 2012, In : Journal of Marketing Research. 49, 6, p. 900-909 10 p.

Research output: Contribution to journalArticleAcademicpeer-review

16 Citations (Scopus)

The referral backfire effect: The identity-threatening nature of referral failure

Claus, B., Geyskens, K., Millet, K. & Dewitte, S., Dec 2012, In : International Journal of Research in Marketing. 29, 4, p. 370-379 10 p.

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
2010

Angels And Demons: The Differential Effects Of Less Threatening Food Temptations On Consumption

Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S. & Lemmink, J. G. A. M., 1 Jan 2010, In : Advances in Consumer Research.

Research output: Contribution to journalConference article in journalAcademicpeer-review

Exposure makes the heart grow less fond! The effects of exposure to palatable foods on the subsequent attention processing of food cues.

Geyskens, K., Soetens, B. & Roets, A., Mar 2010, In : Journal of Health Psychology. 15, 2, p. 230-238 9 p.

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
2009

Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts

Dewitte, S., Bruyneel, K. & Geyskens, K., 1 Jan 2009, In : Journal of Consumer Research. 36, October, p. 394-405 11 p.

Research output: Contribution to journalArticleProfessional

60 Citations (Scopus)