Research output

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Research output: Contribution to journalArticleAcademicpeer-review

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    Research areas

  • Augmented reality, Customer frontline experience, Mental imagery, Processing fluency, Word-of-mouth intentions, EXPERIENCE, BRAIN, PERCEPTIONS, ACCEPTANCE, RESPONSES, COGNITION, PRODUCTS, PURCHASE, SELF, EYE
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Original languageEnglish
Pages (from-to)94-114
Number of pages21
JournalJournal of Retailing
Issue number2
Publication statusPublished - Jun 2019