Try It, You'll Like It-Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption

Bram Foubert*, Els Gijsbrechts

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

22 Citations (Web of Science)
949 Downloads (Pure)
Original languageEnglish
Pages (from-to)810-826
Number of pages17
JournalMarketing Science
Issue number5
Publication statusPublished - 2016


  • free-trial promotions
  • adoption behavior
  • high-tech consumer services
  • contractual services
  • learning
  • promotion effectiveness
  • promotion timing
  • usage

Cite this