Abstract
Trade mark use in virtual and augmented reality (VR and AR) has given trade mark
proprietors the opportunity to offer both digital and physical products and services in
an alternative universe (VR) and in or in relation to our physical surroundings (AR).
This contribution discusses the way in which trade mark law needs to be adapted to
take these new uses into consideration, also considering the fact that the notion of
use in commerce may encompass the way in which third parties engage with trade
marks in VR and AR contexts.
proprietors the opportunity to offer both digital and physical products and services in
an alternative universe (VR) and in or in relation to our physical surroundings (AR).
This contribution discusses the way in which trade mark law needs to be adapted to
take these new uses into consideration, also considering the fact that the notion of
use in commerce may encompass the way in which third parties engage with trade
marks in VR and AR contexts.
| Original language | English |
|---|---|
| Title of host publication | Intellectual Property Law and the Fourth Industrial Revolution |
| Editors | Christopher Heath, Anselm Kamperman Sanders, Anke Moerland |
| Publisher | Kluwer Law International |
| Pages | 163-198 |
| Publication status | Published - 2020 |