Investments In Consumer Relationships - A Critical Reassessment And Model Extension

K. de Wulf, G.J. Odekerken-Schröder, P. van Kenhove

Research output: Working paperProfessional

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Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages30
DOIs
Publication statusPublished - 1 Jan 2002

Publication series

SeriesMETEOR Research Memorandum
Number077

Cite this

de Wulf, K., Odekerken-Schröder, G. J., & van Kenhove, P. (2002). Investments In Consumer Relationships - A Critical Reassessment And Model Extension. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 077 https://doi.org/10.26481/umamet.2002077