Investments In Consumer Relationships - A Critical Reassessment And Model Extension

K. de Wulf, G.J. Odekerken-Schröder, P. van Kenhove

Research output: Working paper / PreprintWorking paper

626 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages30
DOIs
Publication statusPublished - 1 Jan 2002

Publication series

SeriesMETEOR Research Memorandum
Number077

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