Implicit and explicit attitudes toward highfat foods in obesity.

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Abstract

This study examined implicit and explicit attitudes toward high-fat foods in obese (n = 30) and normal-weight controls (n = 31). The Implicit Association Test (A. G. Greenwald, D. E. McGee, & J. L. K. Schwarlz, 1998) was used to measure the differential association of the 2 target categories-high-fat vs. low-fat food words-with an attribute dimension (positive vs. negative). Results suggest that obese people are characterized by a significantly stronger implicit negative attitude toward high-fat foods than are normal-weight controls. This implicit negative attitude is contradictory to their preferences and behavior: Several studies indicate that obese people prefer and consume high-fat foods. Apparently, obese people like the taste of high-fat foods but not the fat content itself, not only on the explicit but also on the implicit level.
Original languageEnglish
Pages (from-to)517-521
JournalJournal of Abnormal Psychology
Volume111
Issue number3
DOIs
Publication statusPublished - 1 Jan 2002

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