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The Marketing Finance Interface: An Organizational Perspective

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Details

Original languageEnglish
Title of host publicationHandbook of Marketing and Finance
EditorsS. Ganesan, S. Bharadwaj
Place of PublicationCheltenham (UK)
PublisherEdward Elgar Publishing
Pages225-243
Number of pages19
ISBN (Print)9781849802727
Publication statusPublished - 1 Jan 2012