The Marketing Finance Interface: An Organizational Perspective

J.M.E. Pennings, P. Verhoef

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

2 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing and Finance
EditorsS. Ganesan, S. Bharadwaj
Place of PublicationCheltenham (UK)
PublisherEdward Elgar Publishing
Pages225-243
Number of pages19
ISBN (Print)9781849802727
Publication statusPublished - 1 Jan 2012

Cite this

Pennings, J. M. E., & Verhoef, P. (2012). The Marketing Finance Interface: An Organizational Perspective. In S. Ganesan, & S. Bharadwaj (Eds.), Handbook of Marketing and Finance (pp. 225-243). Edward Elgar Publishing.