Original language | English |
---|---|
Title of host publication | Handbook of Marketing and Finance |
Editors | S. Ganesan, S. Bharadwaj |
Place of Publication | Cheltenham (UK) |
Publisher | Edward Elgar Publishing |
Pages | 225-243 |
Number of pages | 19 |
ISBN (Print) | 9781849802727 |
Publication status | Published - 1 Jan 2012 |
The Marketing Finance Interface: An Organizational Perspective
J.M.E. Pennings, P. Verhoef
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic