Abstract
This study investigated how fat content labels (high-fat vs. low-fat) influence milkshake consumption in obese/overweight people (n = 23), as compared to lean people (n = 21). Participants 'tasted' two isocaloric milkshakes in a staged taste test on two occasions. On one occasion the milkshakes were labeled high-fat, whereas on the other occasion they were labeled low-fat. The label-effect was in the expected direction of less (estimated future) consumption in the high-fat label condition, but was not significant for the current consumption and not different between groups. Unexpectedly, order (label high-fat first vs. label low-fat first) had a large effect on consumption.
Original language | English |
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Pages (from-to) | 319-322 |
Journal | Appetite |
Volume | 43 |
Issue number | 3 |
DOIs | |
Publication status | Published - 1 Jan 2004 |