Are there alternatives for threatening communications? apply intervention mapping!recently we explained why threatening communications are popular but not effective. One reason threatening communications are used is a perceived lack of alternatives. In this contribution we will present a way to find possible alternatives: applying intervention mapping (im). Im is a 6-step protocol for developing health promotion programs based on available evidence and theory. Im especially helps program planners 1) with selecting the relevant determinants of behavior and environments and 2) with the use of theories in identifying and applying appropriate methods for change. There are enough trained professionals in the netherlands able to use im; give them a chance.