Abstract
We draw on construal-level theory (CLT) to test the possibility that voice endorsement may be stronger in conditions where voice message and psychological distance to the sender converge (abstract/far and concrete/close) rather than diverge (abstract/close and concrete/far). Across three experiments we found evidence consistent with this construal fit hypothesis.
Original language | English |
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Title of host publication | 2017 Annual Meeting of the Academy of Management, AOM 2017 |
Publisher | Academy of Management |
Volume | 2017 |
Edition | 1 |
DOIs | |
Publication status | Published - 1 Jan 2017 |
Event | 77th Annual Meeting of the Academy of Management - Atlanta, United States Duration: 4 Aug 2017 → 8 Aug 2017 Conference number: 77 |
Conference
Conference | 77th Annual Meeting of the Academy of Management |
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Abbreviated title | AOM 2017 |
Country/Territory | United States |
City | Atlanta |
Period | 4/08/17 → 8/08/17 |