Understanding producers' motives for adopting sustainable practices: the role of expected rewards, risk perception and risk tolerance

Andres Trujillo-Barrera*, Joost M. E. Pennings, Dianne Hofenk

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

30 Citations (Web of Science)
322 Downloads (Pure)
Original languageEnglish
Pages (from-to)359-382
Number of pages24
JournalEuropean Review of Agricultural Economics
Issue number3
Publication statusPublished - May 2016


  • motivation for adoption of sustainability
  • risk perception
  • risk tolerance

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