Understanding planting preferences – A case-study of the afforestation choices of farmers in Ireland

The importance of forests in the provision of ecosystem services that provide multiple benefits to society is increasingly being recognised. These services include climate change and greenhouse gas (GHG) mitigation, water quality protection, fibre for timber processing or wood energy and recreation opportunities. However, afforestation targets across Europe are not being met, despite the availability of planting subsidies in some countries. Using Ireland as a case study, this paper uses a novel technique to examine the afforestation participation decision utilising a choice modelling framework, where a revealed preference methodology is applied to the land use change from agriculture to forestry at individual farm level for the first time.