There is no need for more than one definition of direct marketing

J.C. Hoekstra, J.M.C. Schijns

Research output: Working paperProfessional

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Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages12
Publication statusPublished - 1 Jan 1996

Publication series

SeriesMETEOR Research Memorandum
Number001

Cite this

Hoekstra, J. C., & Schijns, J. M. C. (1996). There is no need for more than one definition of direct marketing. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 001