There is no need for more than one definition of direct marketing

J.C. Hoekstra, J.M.C. Schijns

Research output: Working paper / Preprint › Working paper

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Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
Number of pages	12
DOIs	https://doi.org/10.26481/umamet.1996001
Publication status	Published - 1 Jan 1996

Series	METEOR Research Memorandum
Number	001

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