The road ahead is digital for innovation management and there is no way back

Martin Wetzels^*

^*Corresponding author for this work

Research output: Contribution to journal › Comment/Letter to the editor › Academic › peer-review

Original language	English
Pages (from-to)	245-247
Number of pages	3
Journal	Journal of Product Innovation Management
Volume	38
Issue number	2
DOIs	https://doi.org/10.1111/jpim.12571
Publication status	Published - 1 Mar 2021

Access to Document

@article{0394d782ebb64572bccdbf189329e597,

title = "The road ahead is digital for innovation management and there is no way back",

author = "Martin Wetzels",

year = "2021",

month = mar,

day = "1",

doi = "10.1111/jpim.12571",

language = "English",

volume = "38",

pages = "245--247",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Wiley-Blackwell",

number = "2",

}