Original language | English |
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Pages (from-to) | 245-247 |
Number of pages | 3 |
Journal | Journal of Product Innovation Management |
Volume | 38 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Mar 2021 |
The road ahead is digital for innovation management and there is no way back
Martin Wetzels*
*Corresponding author for this work
Research output: Contribution to journal › Comment/Letter to the editor › Academic › peer-review