The conditional enjoyment-enhancing effect of shipping box aesthetics

Benedikt Schnurr*, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Article number102213
Number of pages8
JournalJournal of Retailing and Consumer Services
Volume57
DOIs
Publication statusPublished - Nov 2020

Keywords

  • Product delivery
  • Shipping box
  • Aesthetics
  • Packaging
  • Customer experience
  • Customer loyalty
  • CUSTOMER REPURCHASE INTENTION
  • PRODUCT AESTHETICS
  • SERVICE QUALITY
  • AFFECTIVE EXPECTATIONS
  • PURCHASE INTENTION
  • CONSUMER CHOICE
  • PARTICIPATION
  • DESIGN
  • DETERMINANTS
  • PLEASURE

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