Original language | English |
---|---|
Pages (from-to) | 1-5 |
Number of pages | 5 |
Journal | Industrial Marketing Management |
Volume | 78 |
DOIs | |
Publication status | Published - Apr 2019 |
Keywords
- CONNECTED PRODUCTS
- CUSTOMER
- INNOVATION
- SMART
Aron O'Cass*, Martin Wetzels
Research output: Contribution to journal › Editorial › Academic › peer-review
Original language | English |
---|---|
Pages (from-to) | 1-5 |
Number of pages | 5 |
Journal | Industrial Marketing Management |
Volume | 78 |
DOIs | |
Publication status | Published - Apr 2019 |