Special Issue: Marketing as an Integrator in Integrated Health

Debbie Isobel Keeling, Michael Rigby, Ko de Ruyter, Liliana L. Bove, Philip J. Stern

Research output: Contribution to journalEditorialAcademicpeer-review

Original languageEnglish
Pages (from-to)2194-2206
Number of pages13
JournalEuropean Journal of Marketing
Volume52
Issue number11
DOIs
Publication statusPublished - 1 Jan 2018

Keywords

  • CANCER RESOURCE CENTERS
  • CO-CREATION
  • BEHAVIORAL INTENTIONS
  • SERVICE DELIVERY
  • CARE
  • COPRODUCTION
  • EXPERIENCES
  • QUALITY
  • MODEL
  • COMMUNITIES

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