Retail service innovations and their impact on retailer shareholder value: evidence from an event study

Lien Lamey*, Els Breugelmans, Maya Vuegen, Anne ter Braak

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)811-833
Number of pages23
JournalJournal of the Academy of Marketing Science
Volume49
Issue number4
Early online date30 Mar 2021
DOIs
Publication statusPublished - Jul 2021

Keywords

  • Retailing
  • Service innovation
  • Shareholder value
  • Event study

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